Published on June 29th, 2012 | by Guest Author2
Using Social Media to Find Business Contacts
Social media sites like Facebook and Twitter become more ingrained into our popular culture each and every day. Because people are spending so much time on these kinds of sites, a golden opportunity awaits all kinds of businesses who are looking for increased exposure.
Social media sites are good because people can interact with and learn about your business, but they become an extremely effective marketing tool when people can see how their friends interact with your business too. This allows word of your business to spread very rapidly, so if you’re a small business owner, don’t let this opportunity get away from you.
Social media campaigns can be conducted in lots of different ways. One of the most effective, and therefore one of the most popular, is Facebook pages and advertisements. Facebook’s advertising program allows businesses to place ads which will show up to average users, who can then “like” your page, find information about your services, and make comments on your pages. The best part is that when someone does like your page, that information becomes available to all the friends of that user who also come across your business.
Social media marketing through Twitter operates in a slightly different fashion; your business can accumulate followers who are then notified each time you “tweet” a message to them, and they can comment and send messages back. Twitter’s best feature is probably that it allows followers to see a different and more personal side of your business, as tweets are typically short, sweet and to the point.
Another popular way to use social media for marketing is to embed buttons for Facebook, Twitter and other services right into the web design of your business’s site. That way, when your site gets visitors, they can automatically post or tweet about your business without having to go through Facebook or Twitter themselves. This takes much of the effort out for the user, and can result in your marketing campaign becoming much more effective. These kinds of buttons are very easy to integrate into your page. If you function as your business’s web designer, it only takes a few minutes to learn how to make this happen.
How To Start?
Starting up a social media marketing campaign is a very painless process. With most sites, it is as simple as entering a few details about your business and registering with your email address. Once you get started, the most important thing is to try to develop a sense of community for your users. The whole point of social media marketing is to get people to interact with each other and discuss your business. That said, don’t give up too early if your campaign doesn’t produce immediate results. It usually takes time to develop an online presence.
Thousands and sometimes even millions of new customers can be reached by using social media to spread the word about your business. There are all kinds of ways aside from Facebook and Twitter to sell yourself too, so don’t be afraid to get creative with your online endeavors
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