Published on October 26th, 2012 | by Guest Author1
Guest Blogging and Links: How Valuable are they for Google?
Many webmasters have always been doing guest blogging for their site’s awareness among bloggers or users and to increase their ranking and traffic by having links into their posts. But is that belief really true for Google? Does it really value such effort insofar as SEO is concerned? Well, that’s the truth cloaked behind the layman’s curiosity not until Matt Cutts, head of the webspam team of Google clarified it in a webmaster video.
What did Matt say? There’s no direct answer, but the the implications of his statements were as clear as if they’ve also been expressed. Guest blogging has a worth for the search engine, but its value depends on how the webmasters do it, or how they are observing the guidelines as to the placement and number of links, and the selection of relevant sites. That’s not too peculiar to know; however, there are some new perspectives which you should gravely note. Here are the important points of Matt:
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Quality Guest Blog Article means Valuable Links
Quality has always been and, perhaps, will always be the main focus of Google. That is why your links may get high value only when your article is also of good quality. Though it wasn’t explained what “quality” really means for the search engine, but, if you try to analyze the new rules or updates, such simple term signifies the need of the users.
If you can feed relevant and informative posts, and the users find it helpful, then that’s one great output which could definitely bolster your site’s performance. However, you should always bear in mind that the quantity and placement of your links may degrade the quality of your article; thus, always stick on the guideline not just always, but all the time!
Unnatural or Paid Links never Count
Don’t ever think of deluding Google because nothing else would be put in danger other than your site. Such links are always a “no-no” for the search engine, especially now that the team is doing all means to stop the “Negative SEO” and eradicate the presence of unhealthy links with the help of their newest disavow tool.
So if you’re paying for your links to increase your traffic, or still have those links in your site, it’s better for you to exterminate them immediately before your site suffers from the penalty. In other words, the unnatural links will never have a “positive” value in SEO.
More Links May Just Decrease Your Ranking
It’s the quality that matters, not the quantity. That’s the principle from which your decision or action should always be premised. If you desire to have a deluge of links in just one article, then never expect something good which those links might give you back.
They’ll just destroy the value of the quality of your guest post article. Why? Because aside from the fact that you violate the guideline, you also make your business-centered intention more obvious. You must understand that you submit or contribute an article not just for links, but more so, to help or feed the readers with something good.
Valuable Article plus Reliable Author is Great
For the article, what matters is the content, while for its writer, what’s valuable is his name. If you can have these both, then your links can really do something great for your traffic and ranking. That’s what Matt was trying to say; however, the issue is, what counts most: the quality content or the popular writer? Anyway, just bear with what Google says and you’ll never lose the value of your effort.
There’s still really a big reason to continue your venture in guest blogging to earn more links for your site’s good ranking and traffic. But just don’t forget that their value does not come from the search engine; it depends on what and how you do the fair and quality SEO!
Al Gomez is an SEO Consultant who has worked with various website industries such as E-Commerce, Health, Wedding, Law and many other sites. He is also the founder of Dlinkers SEO Services, a company that offers outsourcing services particularly SEO and Internet Marketing.